The Patent Pen

Welcome to The Patent Pen, my musings on the patent world - the result of over 30 years of experience as an Israeli patent attorney.

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Welcome to The Patent Pen, my musings on the patent world - the result of over 30 years of experience as an Israeli patent attorney.

Secrets of a Patent Attorney

Secrets of a Patent Attorney

We patent attorneys meet inventors and tell them if we think their idea is “patentable”. But how do we know? How do we figure out what is inventive? Our job is to listen to an inventor’s description and, from it, to grasp the essence of the invention. We summarize the inventive aspects of the invention by defining the difference between the invention and the prior art. Where do we get the analytical mindset? From many places, but mostly from academic studies. In the Mechanica

How is Marketing like Patenting?

How is Marketing like Patenting?

On the surface, marketing is not at all like patenting. A patent is a technical document that defines an invention. Marketing, on the other hand, is designed to be lively and to point out the great features of a product. How can they possibly have anything in common? Well, I tell my patent clients that I like to use marketing language in their patent applications. I do this precisely because marketing people zero in on those aspects of a product that make it special. These as

Meet Heidi

Heidi expertly turns complicated concepts into understandable patent applications.

She runs Heidi Brun Associates, a patent boutique, and previously managed the Strategic Patent Dept. of Eitan Mehulal & Sadot (EMS), with whom she is still associated.

Heidi won the Client Choice Award in the Patents category for Israel in both 2017 and 2019