Welcome to The Patent Pen, my musings on the patent world - the result of 30 years of being an Israeli patent attorney.

March 22, 2018

In my last post, Why Patent Applications are Hard to Read, I gave half the story. The other half is that patents are hard to read because they are hard to write. When a writer’s thoughts don’t flow smoothly, the resultant text doesn’t flow smoothly either.

A good patent...

October 21, 2017

We patent attorneys meet inventors and tell them if we think their idea is “patentable”. But how do we know? How do we figure out what is inventive?

Our job is to listen to an inventor’s description and, from it, to grasp the essence of the invention. We summarize the i...

April 24, 2017

* Published in the Jerusalem Post, 28Sep15

Amir and Yossi have a new idea for an interesting mobile app, one they think will go viral within a few months of its launch. They are very excited about it and they corral a few friends into helping them write their demo and p...

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Meet Heidi
Heidi expertly turns complicated concepts into understandable patent applications.
She runs Heidi Brun Associates, a patent boutique, and previously managed the Strategic Patent Dept. of Eitan Mehulal & Sadot (EMS), with whom she is still associated.

Heidi won the Client Choice Award in the Patents category for Israel in both 2017 and 2019

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