Welcome to The Patent Pen, my musings on the patent world - the result of over 30 years of experience as an Israeli patent attorney.

January 26, 2017

Some time ago, we saw the da Vinci exhibit, a traveling exhibit honoring and showing the works of Leonardo da Vinci. It was an amazing exhibit, full of his fascinating machines and beautiful artworks. But I found it a bit strange. I felt like the exhibit couldn’t decid...

January 11, 2017

On the surface, marketing is not at all like patenting. A patent is a technical document that defines an invention. Marketing, on the other hand, is designed to be lively and to point out the great features of a product. How can they possibly have anything in common? 


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Meet Heidi
Heidi expertly turns complicated concepts into understandable patent applications.
She runs Heidi Brun Associates, a patent boutique, and previously managed the Strategic Patent Dept. of Eitan Mehulal & Sadot (EMS), with whom she is still associated.

Heidi won the Client Choice Award in the Patents category for Israel in both 2017 and 2019

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