Welcome to The Patent Pen, my musings on the patent world - the result of 30 years of being an Israeli patent attorney.

January 30, 2018

When you want to learn about a new subject, where do you go? To a journal article? To the Wikipedia? Which source provides the clearest explanation of the subject?

The Wikipedia often gives a good overall explanation of a subject while a journal article will flesh out d...

June 27, 2017

Have you ever played Pokemon Go? It’s an exciting game – you see Pokemon characters superimposed on your mobile phone’s view of the world around you! The characters look as if they really exist in the world.

A real-world game with virtual characters brilliantly integrat...

June 2, 2017

A potential client came to me with her provisional patent application. She had written it herself and then filed it via another patent agent. The document was a pleasant read and I understood her invention well. However, the provisional filing could have been improved.


May 11, 2017

3D printing has become popular. The digital files describing mechanical  products can now be easily shared, such that ordinary individuals can now create mechanical products. This significantly changes the economics of mechanical products.

I grew up in the 1970s, when c...

April 7, 2017

You’d think that ownership of Intellectual Property is the business of lawyers. After all, they handle the contractual relationships between the parties. However, as a patent attorney, I find myself dealing with all sorts of legal questions which come as an adjunct to...

March 13, 2017

In a previous post, I talked about the importance of filing a patent application if you have an innovative product. But what should you do if your product isn't innovative? Or if you have a short term product for which patenting makes less sense? Should you just not lo...

February 21, 2017

We have all heard about patent trolls, those firms that prey on legitimate companies, extorting millions in patent royalty fees without producing anything. Since their business model is to buy patents and then to find infringers of those patents, their income comes sol...

February 6, 2017

Hillel Fuld, in his recent blog article “The Most Outrageous Questions Startup Founders Get Asked by Friends/Family” on his technmarketing.com blog, 

tells startups not to spend time and resources to patent their ideas. As an Israeli patent attorney, I find this advice...

February 2, 2017

*first published in The Jerusalem Post 12Apr16

Everyone knows that the Chinese produce inexpensive products. They are also known for making copycat products. Consumers take advantage of this to get products at the prices they like. 

The copied manufacturers don’t want ch...

January 26, 2017

Some time ago, we saw the da Vinci exhibit, a traveling exhibit honoring and showing the works of Leonardo da Vinci. It was an amazing exhibit, full of his fascinating machines and beautiful artworks. But I found it a bit strange. I felt like the exhibit couldn’t decid...

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Meet Heidi
Heidi expertly turns complicated concepts into understandable patent applications.
She runs Heidi Brun Associates, a patent boutique, and previously managed the Strategic Patent Dept. of Eitan Mehulal & Sadot (EMS), with whom she is still associated.

Heidi won the Client Choice Award in the Patents category for Israel in both 2017 and 2019

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