Welcome to The Patent Pen, my musings on the patent world - the result of 30 years of being an Israeli patent attorney.

October 21, 2017

We patent attorneys meet inventors and tell them if we think their idea is “patentable”. But how do we know? How do we figure out what is inventive?

Our job is to listen to an inventor’s description and, from it, to grasp the essence of the invention. We summarize the i...

January 11, 2017

On the surface, marketing is not at all like patenting. A patent is a technical document that defines an invention. Marketing, on the other hand, is designed to be lively and to point out the great features of a product. How can they possibly have anything in common? 

W...

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Meet Heidi
Heidi expertly turns complicated concepts into understandable patent applications.
She runs Heidi Brun Associates, a patent boutique, and previously managed the Strategic Patent Dept. of Eitan Mehulal & Sadot (EMS), with whom she is still associated.

Heidi won the Client Choice Award in the Patents category for Israel in both 2017 and 2019

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