Welcome to The Patent Pen, my musings on the patent world - the result of over 30 years of experience as an Israeli patent attorney.

March 13, 2017

In a previous post, I talked about the importance of filing a patent application if you have an innovative product. But what should you do if your product isn't innovative? Or if you have a short term product for which patenting makes less sense? Should you just not lo...

February 21, 2017

We have all heard about patent trolls, those firms that prey on legitimate companies, extorting millions in patent royalty fees without producing anything. Since their business model is to buy patents and then to find infringers of those patents, their income comes sol...

February 15, 2017

As a female patent attorney and MIT graduate, I have always been fascinated by women inventors and especially by Hedy LaMarr, a famed beauty of the 1930s and 40s. She was a woman who utilized both her beauty and her brains.

Hedy LaMarr was a heroine of many movies, play...

February 6, 2017

Hillel Fuld, in his recent blog article “The Most Outrageous Questions Startup Founders Get Asked by Friends/Family” on his technmarketing.com blog, 

tells startups not to spend time and resources to patent their ideas. As an Israeli patent attorney, I find this advice...

February 2, 2017

*first published in The Jerusalem Post 12Apr16

Everyone knows that the Chinese produce inexpensive products. They are also known for making copycat products. Consumers take advantage of this to get products at the prices they like. 

The copied manufacturers don’t want ch...

January 26, 2017

Some time ago, we saw the da Vinci exhibit, a traveling exhibit honoring and showing the works of Leonardo da Vinci. It was an amazing exhibit, full of his fascinating machines and beautiful artworks. But I found it a bit strange. I felt like the exhibit couldn’t decid...

January 11, 2017

On the surface, marketing is not at all like patenting. A patent is a technical document that defines an invention. Marketing, on the other hand, is designed to be lively and to point out the great features of a product. How can they possibly have anything in common? 


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Meet Heidi
Heidi expertly turns complicated concepts into understandable patent applications.
She runs Heidi Brun Associates, a patent boutique, and previously managed the Strategic Patent Dept. of Eitan Mehulal & Sadot (EMS), with whom she is still associated.

Heidi won the Client Choice Award in the Patents category for Israel in both 2017 and 2019

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