Welcome to The Patent Pen, my musings on the patent world - the result of 30 years of being an Israeli patent attorney.

February 15, 2017

As a female patent attorney and MIT graduate, I have always been fascinated by women inventors and especially by Hedy LaMarr, a famed beauty of the 1930s and 40s. She was a woman who utilized both her beauty and her brains.

Hedy LaMarr was a heroine of many movies, play...

February 6, 2017

Hillel Fuld, in his recent blog article “The Most Outrageous Questions Startup Founders Get Asked by Friends/Family” on his technmarketing.com blog, 

tells startups not to spend time and resources to patent their ideas. As an Israeli patent attorney, I find this advice...

January 26, 2017

Some time ago, we saw the da Vinci exhibit, a traveling exhibit honoring and showing the works of Leonardo da Vinci. It was an amazing exhibit, full of his fascinating machines and beautiful artworks. But I found it a bit strange. I felt like the exhibit couldn’t decid...

January 11, 2017

On the surface, marketing is not at all like patenting. A patent is a technical document that defines an invention. Marketing, on the other hand, is designed to be lively and to point out the great features of a product. How can they possibly have anything in common? 

W...

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Meet Heidi
Heidi expertly turns complicated concepts into understandable patent applications.
She runs Heidi Brun Associates, a patent boutique, and previously managed the Strategic Patent Dept. of Eitan Mehulal & Sadot (EMS), with whom she is still associated.

Heidi won the Client Choice Award in the Patents category for Israel in both 2017 and 2019

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