Welcome to The Patent Pen, my musings on the patent world - the result of 30 years of being an Israeli patent attorney.

April 24, 2017

* Published in the Jerusalem Post, 28Sep15

Amir and Yossi have a new idea for an interesting mobile app, one they think will go viral within a few months of its launch. They are very excited about it and they corral a few friends into helping them write their demo and p...

February 2, 2017

*first published in The Jerusalem Post 12Apr16

Everyone knows that the Chinese produce inexpensive products. They are also known for making copycat products. Consumers take advantage of this to get products at the prices they like. 

The copied manufacturers don’t want ch...

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Meet Heidi
Heidi expertly turns complicated concepts into understandable patent applications.
She runs Heidi Brun Associates, a patent boutique, and previously managed the Strategic Patent Dept. of Eitan Mehulal & Sadot (EMS), with whom she is still associated.

Heidi won the Client Choice Award in the Patents category for Israel in both 2017 and 2019

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